The difference is, it’s industry specific. We teach for the service contractor while seminars and books target the masses.
What you’ll find is most seminars and books claim to work for everyone, but most target real-estate professionals where a good portion of the training focuses on prospecting. Most techs have a difficult time with the idea of selling and are generally apprehensive to begin with, but when they’re exposed to ideas and concepts they’re not familiar with, they’re left to figure out how to use them on their own.
We don’t leave anything to chance; our lessons are broken down to the smallest detail so techs gain clarity and completely understand what to do and why they’re doing it – they’re taught the psychology behind all of the selling strategies.
