Getting Creative about Going Green
Everyone’s talking about going green and green collar jobs. At this point, some companies are industry leaders on the subject; others have made average attempts to become green aware, while others have made no attempt whatsoever. The thing is if you want to know how to sell in volume, if you want to make it easy on yourself, sell what’s hot. And environmentally friendly, energy efficient, cost-saving alternatives are hot and the push for these products has only just begun.

The thing is there are many ways, creative ways, that you can benefit with just a little brainstorming. For example, one of the hottest tickets is in-home water filtration. Not just because customers paying pennies instead of a dollar a gallon, but they don’t have to lug the heavy bottles around, and they have a convenient unlimited supply at their fingertips, but the real reason is landfills are overflowing with plastic bottles. There are two reasons for this, 1) People are buying bottled water by the caseload and 2) it costs more to recycle used bottles than it does to make new ones.

This has caused many areas to actually ban bottled water and if you live in an area that’s banned, you’re really missing the boat if you’re not offering these systems. It doesn’t matter if you’re a plumber or not. If you’re an HVAC shop, hire someone to sell and install the systems. Just have techs tell customers that they’re entitled to a free water evaluation and boom, you’re in. Now you’ll have more to offer your customers and you won’t be leaving money on the table.

Okay, so, we know about these systems, but how can we get creative? Well, realize that once your customers have a unit installed, they still need portability. Give every customer a free sports bottle for every member of their family and have your company’s logo and phone number printed on it. This way, your customers will be walking billboards for you and you’ll gain the green advantage and best of all, you’ll be seen as doing your part to help save the planet.