Your Techs Aren’t Selling…Do They Have Scripts? Part 1
By Randall Murphy
If you want to be the best service provider in your area - a highly profitable company with a team of confident and caring top-producing technicians who consistently deliver beyond their customer’s expectations - then scripts are a must. More>

Looking for a HUGE competitive edge? Go Green!
By Randall Murphy
Recently, I was with a new heating and air conditioning client in New Orleans and during a company-wide sales training session, I asked in what ways they had gone green. To my surprise, I could have heard a pin drop. More>

Your Techs Aren’t Selling…Do They Have Scripts? Part 2
By Randall Murphy
When we access information in our brains, we think in pictures. Before we do a specific task, we first see it play out in our minds like a movie before we act on it. This is why quality scripts [and trainers] explain every sequence of a presentation in detail to paint clear, precise mental imagery. More>

Get Your Share of a Billion Dollar Market!
By Randall Murphy
Before I share how to get your share, I want to take a moment to stress the importance of the opportunity that lies before you. Too many people miss out on great opportunities because they either don’t see value in them or they’re skeptical...More>

Your Techs Aren’t Selling…Do They Have Scripts? Part 3
By Randall Murphy
It’s really not that difficult to crush the competition and dominate this market because most service and repair shops are really just repair shops…they haven’t learned how to become quality service providers [if they have, they’re not practicing it]. More>

Want Top Performers? Where’s the Love?
By Randall Murphy
When it comes to developing top performers, there are many aspects to consider, such as the quality of the sales training or the involvement of the management. Another characteristic that is common to all top performers is the burning desire to achieve sales excellence. It’s every owner’s “dream come true” to have a team of ambitious, enthusiastic technicians...More>

Your Techs Aren’t Selling…Do They Have Scripts? Part 4
By Randall Murphy
Now, we’ll break the script down to its key elements to reveal the subtle, yet powerful strategies at work and why this simple script is so effective. More>

All articles are copyrighted and available for reprint free of charge with written approval from Apex Training.